Not all assets shown are original. Some photography and supporting visuals were created by Rooster Creatives. All design, layout, and branding applications shown reflect my role and contributions.
Role & Responsibilities
At Summerfield Tea Bar, I collaborated with the marketing and store teams to design both digital and physical brand materials. My responsibilities included designing social media graphics, promotional campaigns, printed signage, menus, and app-related marketing assets. I worked within an established brand system while adapting designs for different formats, audiences, and production requirements.
Social Media & Instagram Design
I designed a range of Instagram posts and promotional graphics to support product launches, seasonal campaigns, and in-store events. These designs balance playful visuals with clear information, using strong hierarchy and brand colors to ensure readability on mobile devices. Content was created to be visually engaging while remaining consistent with Summerfield Tea Bar’s overall brand identity.
The social media designs reflect a mix of illustrated and photo-based content, allowing flexibility across different campaigns while maintaining a cohesive look. Each post was designed to quickly communicate key information such as promotions, limited-time offerings, or app-exclusive deals, helping strengthen brand recognition and customer engagement across digital platforms.
App Promotion & App Card Design
I designed promotional app cards to highlight limited-time offers, seasonal campaigns, and app-exclusive deals within the Summerfield Tea Bar mobile app. These designs were created to be visually consistent with the brand while prioritizing clarity and usability on small screens.
Each app card uses strong hierarchy, clear calls to action, and high-contrast imagery to quickly communicate promotions such as discounts, buy-one-get-one offers, and upcoming releases. The designs support both marketing goals and user experience by making promotions easy to understand and visually engaging within the app environment.
Menu Design
I created menus that prioritized readability and visual hierarchy. These designs required attention to spacing, typography, and production specifications to ensure accuracy and consistency in all digital proofs.
Signage & Environmental Graphics
I designed a range of in-store signage to support promotions, events, and day-to-day communication across Summerfield Tea Bar locations. These graphics were created to be easily readable at a distance while maintaining consistency with the brand’s visual system. Each sign balances bold typography with supporting imagery to clearly communicate key information in a busy retail environment.
The signage includes promotional posters, seasonal event announcements, policy reminders, and QR-based information displays. Designs were adapted for multiple placements within the store, requiring careful consideration of hierarchy, spacing, and contrast to ensure clarity and visual impact in physical spaces.
Reflection
Working with Summerfield Tea Bar strengthened my ability to design within an established brand system while managing multiple formats and deadlines. This experience helped me better understand how branding, marketing, and design intersect in a real-world business environment.
